Cultural Management

An active interplay between culture, the economy and society is central for all those involved. The social significance of culture is reflected, inter alia, in the growing predilection for special events staged by companies and cultural institutions, and the lively interest that these events provoke. Market instruments such as fund-raising, communication and marketing follow a set pattern for cultural enterprises and cultural events within companies.

Working with bretscher+partner, I support companies, cultural institutions and projects through corporate entertaining, art concepts, fund-raising and sponsorship concepts, trend scouting and trend analysis. With tailored and needs-focused ideas, analyses and actions, we ensure a high standard of quality in organising and staging cultural events.

Participating in debates on current cultural theory, networking with artists and forging ties with institutional and independent cultural projects assists both with quality assurance and with analysing theoretical and practical developments in artistic output. Our services take into account the growing desire of society for hands-on experiences of life, and address these needs in a way that is refreshing, progressive and makes an impact.